Sculptural single-color installations are out-performing maximalist displays in brand recall studies.
The Research
Attendees at corporate events with minimalist balloon installations had 34% higher brand recall compared to complex displays.
The Minimalist Approach
Single-color installations in the brand’s primary color create a cohesive, memorable environment.
Implementation Guide
For a standard 5,000 sq ft corporate event space: 50-80 large format balloons (36″), single color, geometric arrangement.