Behind the logistics, custom prints, and 72-hour installation marathon that delivered a record-breaking event.
The Brief
50,000 custom-printed balloons across three venues, installed within a 72-hour window.
Logistics Challenge
Shipping 50,000 balloons internationally required careful planning with climate-controlled containers.
Installation
A team of 24 professional decorators worked in rotating 8-hour shifts across all three venues simultaneously.
Results
The installation was completed 4 hours ahead of schedule with 2.3 million social media impressions within 48 hours.